"Creating more effective news releases:

How to take maximum advantage of this powerful public relations tool" – August 2009

Although there can be several aspects to a successful public relations program, you simply can’t afford to overlook or under-utilize news releases. In fact, they are one of the most effective and affordable ways to reach your marketplace and generate leads.

This white paper discusses how to create releases that grab attention and spark interest. It also covers the importance of building a solid editorial contact list, as well as the various types of news releases you can use to communicate your message to prospects and customers alike. Also discussed are the basic mechanics of creating and distributing a release. In short, this white paper can assist you in using well-prepared news releases to promote your company and build business.